Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola! こんにちは Bonjour! Hello! مرحباً Hola!





















Page 1


The Palmetto
Tree
Trying to Find Our Design Ethos
The palmetto tree, particularly the Sabal palmetto, stands as a powerful symbol of growth and strength in the Middle East, transcending its native origins in the southeastern United States. Amidst the arid deserts and rugged terrains of the region, the palmetto tree emerges as a beacon of resilience and adaptability, mirroring the enduring spirit of Middle Eastern cultures. In a land where survival often hinges on innovation and tenacity, the palmetto tree's robust trunk and evergreen, fan-shaped fronds epitomize the triumph of life over adversity. The tree's remarkable ability to thrive in salty soils and withstand harsh coastal winds parallels the resilience of communities that have flourished in the Middle East for millennia.
Despite facing environmental and geopolitical challenges, these communities have persisted, their spirit unyielded, much like the steadfast palmetto. Growth, in the context of the palmetto tree, signifies not merely survival but also prosperity and flourishing. The tree's towering height, which can reach up to 65 feet, and its capacity to produce nourishing fruits serve as metaphors for the potential for development and success in challenging conditions. This symbolism resonates deeply in the Middle East, where progress often demands a combination of resilience, innovation, and perseverance. The evergreen nature of the palmetto tree further underscores a sense of continuity and enduring strength.